Providing boutique consultancy to elevate your iGaming business.
With over 10 years experience in the gaming industry I have gained knowledge in several business critical areas: market research, VIP management, segmentation, country management including marketing & growth strategies in several regions across Europe.
Allow my data-driven approach to help you as it has helped many brands around Europe to gain growth and deliver an unbeatable customer experience.
What I can offer you.
VIP Management
The “VIP” of all operational functions has been hit the most by new regulations. Players are being limited and the experience is lacking. Starting from segmentation, profiling and the overall VIP journey through strong account management. How to boost loyalty and understand VIP behaviour while staying compliant?
KPI Evaluation
Big data is here to stay - identify your KPIs, understand them and use them daily to measure success and potential loopholes for growth. Develop meaningful KPIs for short term and longterm success
Market strategy
A strategy with a plan of action is what it needs to be successful in a market - and stick to it. While regulations play an important role in the strategy in comes down to understanding the market, its players and marketing activities which work to acquire the best valuable players long term
Business Assessment
A holistic and objective assessment of most impactful business areas such as: customer experience & customer operations, commercial, VIP management, marketing. Together we will identify quick wins and opportunities for improvement